“At TCDealz it is our goal to continue making your cash register ring more often, so we will expand on what we have done together in the past two years with new campaigns and more texts. Because text messages are read 98% of the time in the first 5 minutes of delivery. They are the most effective form of advertising and are the most measurable.” – Says Button
TJ Button interviewed Dana Rose of Sharretts Liquors, who recently began using the loyalty kiosk in her shop.
TJ: Dana, How are things after two years using our Cardfree Loyalty Program?
Dana: It keeps them (my customers) coming in. Even though there is now a ?Total Wine and Spirits? in Roseville we have had construction with the light rail it has given us a beating, but we are still here because of our loyal customers.
TJ: What about overall performance of tcdealZ?
Dana: It’s been working good. They use it all the time.
TJ: As far as the overall management of the program would you recommend it to someone else?
Dana: Yes! This program is maintained by Ryan (Sherretts Account Manager). He helps with any problems and with running specials and so on!
TJ: How about print? Two years ago your were running a lot of print, are you still?
Dana: No, hardly any. We don’t see the need and it’s very expensive!
TJ: Thanks Dana for letting me stop by and talk with you. We appreciate all you have shared with us and the other members of the MLBA.
(Link for interview not available at time of this post, will be updated)
We are always excited to see our Licensees working to help consumers build customer retention. Congratulations, TJ! We are looking forward to all you continue to accomplish as you continue down the road of success.
– Team SMS Masterminds
“I strive to craft text messages that not only increase sales but create buzz! One way to do this is to include a “hook” – a short memorable phrase that stands out. For example, for National Tequila Day last year, a text for one of my merchants read: “Aye Caramba!! It’s National Tequila Day! Though we take that with a grain of salt, today Margaritas are just $3 at….” The merchant told me he sold 4X more margaritas that day – but what he LOVED was that customers were coming in and saying “Aye Caramba” for next few days!”
– Ken Leandro: www.805insider.com
Jody Wassmer shares this service tip- You Can’t Duplicate YOU!
“It’s all in the SERVICE we provide! Strive to be “Johnny on the Spot” with all your customers! My goal is to return all client text messages to me within 60 seconds, I have all my clients’ store and mobile phones stored in my iPhone so that I know when they call and always answer. The truth is somebody could duplicate our technology and can always duplicate our text message offers but they cannot duplicate YOU! Clients will overlook an occasional disappointingly low-redeemed text offer when they KNOW you are always trying to make it work for them. You want your clients to think of you as a friend they can’t imagine not having on their team!”
(Jody Wassmer: www.imurvip.com
Malik Has Got This Masterminds Thing Down!
“Give them what they want, when, where and how- “My prospects are loving this line recently. Give them what they want, when they want it, where they want it and how they want it-by reaching your customers where they are all the time-with their phone!”
Malik Jaffer: www.rewardmevip.com
Steven Calderon’s “How Can I Help” Sales Approach is Spot-on!
“What’s been working lately for me is this: When I walk into a store, before the counter-person has a chance to greet me, I say to them, “Hi, can I help you?” This completely throws them off and breaks the ice. They then naturally ask…
“uh, you want to help me? “
To which my reply is that I’m from a company called XXXX, and what we do is help bring in more customers to small businesses just like this (pizza place). The gatekeeper at this point obviously cannot say no to more customers, so I then ask if the owner or manager is around. Once I have the decision maker’s ear, I sell the appointment.
This has worked very well over the last few weeks for me. Next time you cold call a business, ask how you can help them. See if it works for you.”
Steven Calderon: www.hvrewards.com
Shane Copeland’s a value for a value approach nails it!
SUCCESS breeds (yes produces offspring) SUCCESS
In other words, I have received some SUCCESS on incentivizing my current Merchants with 1,000 messages for every referral that comes on board. Their perceived value = $100 but really only costs us our wholesale price of messages instead of giving them an actual $100 bill (same value to them but not to us). This could change down the road when business is more established and $100 bills would be fun to hand out. Or these messages can come out of the original bulk messages for new licensees.
Shane Copeland: www.970vip.com
TEXT Your Mastermind success tips to (insert text code here) or Email Candace@SMSMasterminds.com
Example: “This is Lisa, first recipient of Menchie’s Edible Rewards in Dayton, OH! Congrats to one of our licensees for making THIS rewarding sundae possible!”
GREAT READ FROM OUR FRIENDS AT The Mobile Marketing Association:
There is no other platform that is as personal – (one or more phones per person, it’s a personal device); pervasive – (it’s with you all day, from first thing in the AM till last thing at night and at every opportunity for content, information, utility and transaction all day); and proximity (it’s always with you and marketers can use location as a predictor of human behavior).
Never before have marketers had a tool as powerful as mobile to ascertain their customers’ behavior. The best we could do was influence consumer behavior to match our needs. But with mobile – with the thousands upon thousands of collected bits that come with every swipe and search – we now can align our needs to match consumer behavior.
This shift is nothing short of transformational.
It’s critical for your brand to understand how mobile works in the everyday lives of consumers, as well as how mobile has created deeper forms of brand loyalty and paths to purchase. It is a direct conduit into the lives and habits of consumers. Consumers need answers, and a properly mobilized brand can immediately provide solutions that react and respond to consumers in real time and eventually predict their needs.
READ full post and report HERE
SMS Masterminds Team
The U.S. leader in merchant mobile loyalty marketing has completed its North American expansion by moving into Canada. Developed by SMS Masterminds, a division of the publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), this unique system’s mobile loyalty technology enhances business-consumer relationships by enabling businesses to consistently reach and reward their customers—driving sales via text-message (SMS) coupons and promotions.
Since its acquisition by SSPC, Inc. in February 2014, SMS Masterminds (SMSMM) has seen an explosion of interest, adding 31 new markets to its network in the last 90 days. With ongoing success in the U.S., SMSMM aims to catalyze mobile marketing innovation in a country that is positioned to devour mobile sales and CRM technology.
“Our existing successes in the U.S. and our growing list of customers all validate the need for a strong global presence,” said Alex Minicucci, CEO of SpendSmart. “Because we believe so strongly in the potential market(s), we’re investing heavily in our global expansion into Mexico and Canada to offer our unique range of solutions to our entrepreneurial partners. We expect great things from Canada and their community of marketers.”
SMSMM is the first international mobile loyalty marketing software vendor to plant roots in Wasaga Beach, a region that is developing increasingly sophisticated marketing strategies and voraciously responding to cloud technology—especially CRM. SMSMM already serves over more than 2,500 SMB merchants in the U.S. and will soon be adding extended capabilities, thanks to a strategic partnership with SpendSmart’s quickly growing, data-driven prepaid card solutions.
SMSMM’s deep, no-holds-barred commitment to Canada means partners and customers will reap the benefits of having attentive and dedicated local entrepreneurs such as Ed Gimpelj, the long-time local resident of Wasaga Beach, Ontario, and small business-owner of 14 years who is bringing SMSMM technology to that area.
“Entrepreneurs like Ed will now bring the latest in mobile marketing strategy to their hometowns, both here and internationally,” said SMS Masterminds VP of Sales Charles Gerencser. “We are looking forward to building our Canadian merchant rewards network in exclusive markets all across the True North.”
Facts & Figures:
- SpendSmart Payments Company, Inc. (OTCQB: SSPC), and SMS Masterminds are Headquartered in San Luis Obispo, Calif.
- Combined US employee roster 34.
- The SMSMM loyalty rewards and mobile marketing system has successfully increased business-owners’ profits for over half a decade, and has over 1.8M participating consumers in over 110 markets.
- SMSMM is currently ranked as the 66th fastest-growing software company on the Inc. 5000 list.
To read the release via PRWeb, please visit- http://www.prweb.com/releases/2014/05/prweb11867439.htm
The expansion brings the company, a division of The SpendSmart Payments Company, Inc., into a total of 107 territories
San Luis Obispo, CA (PRWEB) April 22, 2014
SMS Masterminds, a division of publicly traded SpendSmart Payments Company, Inc. (OTCQB: SSPC), proudly announced March 2014 as being a record month for the company.
SMS Masterminds on-boarded 11 new licensees in March, and has doubled their overall growth in the past 7 months making this a major expansion for the global leader in mobile and loyalty marketing. This now expands their suite of services into 11 new territories bringing the current market presence to 107 markets, including the US and Mexico. Their rapid growth is attributed to a number of factors including the recent hire in 2013 of Charles Gerencser, VP of Sales and what they refer to as their radical innovation in text message loyalty marketing.
Celebrating the record breaking numbers, Alex Minicucci, CEO commented, “Our rapid growth over the last year is in large part due to our deep and ongoing commitment to the small businesses that we serve and because of this we anticipate continued and accelerated growth into additional countries over the next 18 months. Adding eleven markets in one month is a tremendous achievement for us; this means more markets where our highly trained licensees can help local merchants see better returns from their ad dollars and reward their loyal customers with great offers. Our expansion plan is well underway, an indicator that people are excited about the combination of SpendSmart Payments Company and SMS Masterminds joining forces.”
SMS Masterminds provides SMS-based Mobile Loyalty Solutions primarily to small and medium sized businesses, addressing a worldwide mobile advertising market forecast to reach $11.3 billion in 2014, according to eMarketer. The company licenses the technology to professional marketers and organizations, including its flagship loyalty kiosk and automated text engagement engine. The licensees in turn help local merchants see better returns from their ad dollars and reward their loyal customers with exclusive offers.
For full release details- http://www.prweb.com/releases/2014/04/prweb11784648.htm
Acquiring new customers is an expensive process for businesses, so it’s vital that some of them become loyal to the brand and return for repeat purchases.
This not only helps to drive revenue but also could ultimately lead them to become brand advocates, which in turn could help bring in more new customers.
So what helps to drive brand loyalty? This infographic from Zendesk shows that consumers rank quality (88%) and customer service (72%) as the two biggest drivers of loyalty.
However delivering excellent customer service can be difficult in a multichannel world.
We’ve previously looked at what defines good online customer service and spoke to BSkyB about how a live chat function on its website helped to improve both customer service and sales.
The infographic also looks at the importance of first impressions, how loyal customers share their brand experiences and the impact of loyalty schemes.
Article Source: https://econsultancy.com/blog/10908-infographic-what-makes-customers-stay-loyal#i.ob712fsk0cx7xj
Thanks to all of our licensees who attended our first annual National Sales Summit in Las Vegas last month! The Summit was packed with insights, strategies, best practices and information on how our mobile and loyalty marketing solutions truly are the best in the business.
A total of 50 licensees came together with the seven SMS Masterminds team members that attended, uniting the national network of licensees for the first time ever. The Summit also served to introduce our licensees to The SpendSmart Payments Company, Inc. and the vision of the partnership with SMS Masterminds.
Our Summit kicked off with a wonderful reception sponsored by Joe Shepherd from PayPros on March 11. Licensees enjoyed the time to informally introduce themselves to their colleagues, the SMS Masterminds team and SpendSmart’s director Joe Proto and President Bill Hernandez.
Jeffrey Gitomer gave a day-long presentation on March 12, focusing on the SMS Masterminds’ product and services, and how it can help merchants succeed around the country. He also shared some proven sales techniques to help our licensees close more deals.
The final day of the Summit featured presentations, a pitch contest and the announcement of the Mentorship Program. The program is designed to place new licensees with experienced Masterminds, allowing them to connect on a deeper level and receive assistance from someone who has seen success utilizing the Masterminds program.
If you missed it, be sure to read our press release and keep an eye out for our Summit Wiki, coming soon!
Final Summit Agenda
2014 Summit Wiki – Notes, slides & videos (Coming Soon)
Any smart marketer will tell you that mobile is the future of marketing. That’s partially true. That’s because mobile is also the present of marketing. If your business isn’t implementing mobile marketing into its advertising campaign, then all the business that are have a huge head start. Each year more and more people are using mobile devices. The number of mobile users has been catching up to computer users for years. 2014 is the year that mobile usage will pass up computer users worldwide.
Why mobile marketing is huge
Mobile marketing is so crucial for a number of reasons. For one it is very adaptable. Mobile marketing entails any type of marketing on smartphones, tablets, readers, and other mobile devices. The forms of mobile marketing vary widely because every device, app, and social media platform has its own unique mobile advertisement options.
Mobile marketing is also crucial because people are spending so much time with them. Unlike computers, mobile devices are almost always within reach of users. People will spend about 40% of their internet time on their mobile device. Tablets are even better with people browsing on 70% more webpages and boasting of a 2.2% retail conversion rate compared to smartphones’ .7%. The time to launch a mobile marketing campaign was yesterday.
Mobile marketing strategies
There are as many ways to do mobile marketing as there are mobile devices. With app based marketing, advertisements pop up while mobile users are using apps (which is about 80% of the time by the way). These mobile ads also work on the Facebook app which integrates ads so perfectly, many users aren’t even aware they’re looking at an advertisement. Businesses wishing to use app based marketing don’t need to develop their own app. They can pay app developers to display their mobile ads in their apps.
Another type of mobile marketing is QR codes. Mobile users can scan these codes wherever they’re found to be taken to a webpage. Many mobile marketers are using location based marketing to send mobile ads to customers when they are within one mile of the business’s location. Text message marketing is an old school form of mobile marketing that continues to impress with its proven track record.
Different mobile marketing strategies have different strengths and weaknesses and are more effective with certain industries. Experiment with different strategies and find the one that works best with your business, your audience, and your marketing budget. Make sure to track what works so you can constantly fine tune your mobile marketing efforts.
Mobile Technology News brought to you be: http://www.businesstexter.com/
We’re at the point of the holiday season where people are focused on shopping, and holiday traffic is expected to be larger than ever. Many stores are opening their doors on Thanksgiving this year to accommodate the rush of shoppers.
The latest Online Insights study asked 993 US online adults about how and when they plan to shop for the holidays, and the results couldn’t be more positive for mobile. Nearly one-half of consumers will use a smartphone to shop this year, up 51% from the 2012 study.
Capturing the Holiday Rush
The answer is simple: mobile. Imagine being able to capture the holiday shoppers during the slow winter months ahead. Imagine being able to give them special offers for their patronage. Imagine those customers coming back, over and over, simply because you’ve made them feel special for shopping with you. These things and more — that’s what mobile can do.
During the holiday season especially, consumers look for deals. That’s the whole point of Black Friday and Cyber Monday, right? People try to be the first to the store, the first to get in line, the first to get the deals. Mobile can take these deals further.
Offering a special deal to your most loyal customers will make you soar over your competitors. Sales, coupons and promotions are a marketer’s best friend during the season.
What Should I Do?
If you’re a retailer, take advantage of all the mobile shoppers. Shoppers are going to continue looking for deals and discounts into December as they’re finishing up their holiday shopping, so make sure to leverage mobile marketing to reach those consumers by doing the following:
- Create a mobile-friendly website for shoppers surfing the Web for deals on their mobile devices.
- Issue mobile coupons through text messaging to target the consumers looking for deep discounts.
- Implement QR codes at the point-of-sale to encourage customer interaction.
- Consider the different ways in which consumers interact on their mobile devices, including peak days of the week and times of day that they browse the Web, send text messages, look for coupons, etc.
Retailers, businesses, and brands— gear up for the holiday season. Shoppers are going to be active on their mobile devices browsing the Web for deals, searching for coupons, and making payments.
Take advantage of users’ increased mobile engagement during the holidays by creating an integrated campaign that reinforces your message, raises awareness, and creates excitement so that consumers will want to engage with your brand.
After the holiday season is over, retailers tend to see a sharp decline in sales. If you utilize the right tools during the holiday season, you’ll be able to reach those customers who came in to shop. Capturing a database of customers who opt-in to receive deals and specials from you during the holidays could prove to be invaluable as you navigate the last months of winter. Offering deals for being a holiday shopper and informing those customers of clearance inventory will bring them back into your store, even after the holidays.
How do you plan to implement mobile this holiday season? Tell us in the comments!
An Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has been focused on the subject of mobile measurement. Or, more accurately, the continuing perception of the complexity of mobile measurement.
The Ad Age piece by Primary Impact chief of insights Kathryn Koegel was, of course, preceded by some important research undertaken by entities such as Forrester Research, eMarketer, Interactive Advertising Bureau and Aberdeen Research. The research all focused on the nascent state of mobile program measurement and the challenges this presents to marketers who are tasked to drive strategy and demonstrate program ROI from this critically important medium.
All these pieces share a few common threads and they are:
Measuring mobile effectively is hard work: It involves breaking down many of the distinct mobile data silos that exist – SMS, mobile Web, applications and QR codes – and finding a solution capable of measuring all those key channels effectively.
Mobile marketers are flying blind: Mobile largely is not currently being measured by most brands. And where it is, brands and agency partners are struggling to effectively demonstrate ROI because they lack the data to do so.
Mobile is an experiment: Brands continue to treat mobile as experimental despite the fact that it has become a far more critical part of most programs today and will be even more so going forward.
What mobile strategy?: Mobile data is not being used to drive strategy and prioritize spend – though it absolutely should be.
More mobile, more problems: The mobile measurement problem will only grow larger as smartphones and tablets continue their explosive growth and new generations of mobile enterprise applications spur even greater mobile data consumption.
Interestingly enough, the Ad Age piece highlighted the fact that mobile is arguably the most measureable of all mediums, and yet marketers have not begun to embrace it in that fashion.
Most marketers remain fearful of the complexity that exists with regard to mobile metrics, or are failing to treat it with the same level of rigor and sophistication they apply to all other digital programs such as search, display, site, email and social.
Fortunately, there are strong indications that these attitudes are beginning to change.
The first and most obvious signs are the efforts underway at the IAB and Mobile Marketing Association to advance the issue of measurement.
The MMA launched a mobile analytics committee that includes executives from mobile brands and thought leaders such as Coca-Cola, Microsoft, AOL, Research In Motion, Expedia, Jumptap, comScore, Merkle, Wunderman, Zumobi and Groundtruth.
Each company committed itself to advancing the cause of effective measurement because they recognize that trustworthy, meaningful measurement is crucially important to the future of this industry.
The second indication was Mediapost’s recent Mobile Insiders Summit.
At the event earlier this month, mobile measurement – or, lack thereof – became the subject du-jour.
Brands such as Century 21, OfficeMax, Travelocity, Kayak, Chipotle and countless others revealed that solving mobile measurement was their single greatest frustration and opportunity rolled into one.
If visibility, consensus and support to elevate the importance of a given issue are leading indicators, I think we can all expect brands, agencies and technology partners to really begin addressing this subject in a meaningful manner going forward.
That means nothing but good things for anyone that lives within the mobile ecosystem because, as everyone recognizes, there are massive opportunities that reside in understanding the insights that flow from this key data source.
Article found at: http://www.mobilemarketer.com/cms/opinion/columns/11212.html