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Getting the Most of Mobile Addiction

in Mobile on December 28, 2015

A recent study by Invoca, in which over 2,000 people in the US between the ages of 18-34 were surveyed, showed just how real mobile phone addiction is.

With 64% of the American population owning a smart phone, this is the perfect time to make mobile your go-to platform for marketing.

Here’s the reality: more than a quarter of millennials surveyed use their phone to do all of the following more than five times a day.

INVOCA capture 1

With sending messages topping the list of mobile phone activities, it seems like that should be the default marketing strategy for any business.

The addiction extends to leisure activities as well: in a survey by Deloitte, roughly 50,000 respondents were asked “How often, if at all, do you use your mobile phone while doing the following leisure activities?” The results are surprising:
Deloitte Survery 1

The addiction to mobile is real, and will likely maintain its hold on consumers as technology continues to advance.

If you’re interested in how you and your business can use this cellular addiction in your marketing strategy, we have the mind for mobile. Contact us and let us show you the best way to reach your customers in real time.


 

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