Mobile users check their devices frequently (proof), whether it’s for email, social networking, search, or online shopping, people simply can’t get away from their mobile devices.
Research carried out by Salesforce for its “2014 Mobile Behavior Report” (PDF) indicates that the average mobile user checks their phone over 1,500 times a week and uses their device for 3 hours, 16 minutes every day. Their main tasks, in order of occurrence, are:
So how can your advertising take advantage of the rising cellphone addiction? Entrepeneur.com has had some great tips in the past to help you make the most of your marketing, like these 5 tips for better text message marketing.
- Be brief and focused.
Your text message should be laser-focused and succinct, with no fluff. Know your target audience and speak directly to them. Leave out extraneous details and simply describe how to take advantage of your offer.
- Avoid hype, slang and abbreviations.
If your text message looks like spam, consumers will delete it. Leave out hype like “amazing” offers, slang, and text abbreviations. They cheapen the perception of your brand and can destroy your campaign.
- Offer something of immediate value.
No one wants to receive texts from a company unless the messages offer something of immediate value. Because text messages are an instantaneous medium, include real-time offers. Whether it’s a sale or a new product, the message should describe the benefits of acting now.
- Identify yourself.
How often have you simply deleted an anonymous message from a short code? It’s essential that you clearly identify your business or brand to avoid getting the spam treatment.
- Make consumers feel special.
Don’t clutter consumers’ phones with offers and news they could easily get from your website or brick-and-mortar locations. Make recipients of your texts feel that they’re special, otherwise they will most likely opt out of receiving any future texts from you.
Implementing a stellar mobile marketing strategy is no simple task, but with the right strategy and guidelines, you can start strong. Once you start to gain better knowledge of your client base, you’ll be dominating the SMS marketing game before you know it. Happy Texting!