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Tablet Owners Define New Category of Shoppers [INFOGRAPHIC]

in Mobile, Platforms on December 7, 2011

The increase in smartphone and tablet penetration in the U.S. is dramatically changing consumer buying habits. This infographic shows how tablets and online shopping trends are affecting commerce in the U.S.

The increasing number of tablet owners in the U.S. is changing the way people shop from in-store to online — 20% of all mobile ecommerce sales now come from tablets and 60% of tablet owners have purchased goods using a tablet.

Tablet users spend an average of one hour and 35 minutes on their devices and typically spend 10-20% more on purchases than shoppers without tablets. By 2016, mobile commerce is expected to increase to $31 billion in the U.S. – a tremendous jump from only $3 billion in 2010.

Since tapping away on a tablet in the comfort of your home helps beat long lines and crowded department stores, it’s no surprise that tablet owners are willing to spend more time and money shopping online.

Check out the infographic below to see how tablets are directly affecting ecommerce in the U.S., a trend that is expected to continue for the next five years.

Do you shop online more from a tablet than other devices?

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